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The Art of Crafting Effective eBay Titles
Welcome to home plate!
It’s Andrew guiding you to elevate your eBay sports card business.
I’ve got a double play for you today:
Breakdown the 1998-99 Skybox E-X Century Dunk'n Go-Nuts set
Ultimate guide on the perfect eBay title
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Unpacking the 1998-99 Skybox E-X Century Dunk’n Go-Nuts Set
Inspired by the beloved Dunkin’ Donuts coffee shop on an acetate card, the Dunk’n Go-Nets set has left an indelible imprint on the realm of sports card collections! A 20 card complete set with one card found in only 1:36 packs provides ample rarity highly desired by collectors.
Among the crown jewels of the set are the Michael Jordan and Kobe Bryant cards, which can command prices soaring into the thousands if they boast a PSA 10 rating.

Source: Sports Cards Investor
Michael Jordan Raw: $2,000 PSA 10: $12,000 PSA 9: $2,970 | Kobe Bryant Raw: $500 PSA 10: $3,100 PSA 9: $1,400 |
Other stars in the set include: Kevin Garnett, Grant Hill, Tracy McGrady, Shaquille O’Neal, Vince Carter, Allen Iverson, Scottie Pippen, Anfernee Hardaway, and Tim Duncan.
But don't be fooled into thinking only the star cards are worth pursuing. The non-star cards in this set have their own appeal and can fetch $40-$50 each. Therefore, any card from this set is worth sourcing for the right price!
Mastering the Art of Writing an eBay Title
The key to your buyers finding your item on eBay largely depends on how well you've crafted your title. An ineffective title can cause your items to vanish into page 85, while a well-constructed one can ensure they rank high in search results.
Here is how eBay recommends to write your title:

Source: eBay
At a glance, the most important attributes for crafting your title, in order of relevance, are brand, what the item is, and any other pertinent attributes.
So, how does this apply to sports cards?
First and foremost, the brand, which is equivalent to the set of the card, takes precedence. In this context, the insert set is part of the set name, like 2021 Topps, 1986 Fleer, or 2021-22 Upper Deck Young Guns.
Next in line is the player's name, followed by parallel attributes, number, feature (such as rookie or short print), team, sport, and so on. eBay limits title length to 80 characters, so it's crucial to maximize this space efficiently.
In order to capture a wide range of searches, try to include as many of these features as possible. For instance, the title for a Justin Jefferson 2020 Donruss Blue Card could read, "2020 Panini Donruss Justin Jefferson Blue Rookie #313 Minnesota Vikings Football."
This detailed title can be discovered through various search queries such as:
2020 Panini Donruss cards
Justin Jefferson Rookie
Justin Jefferson Blue Rookie
2020 Donruss 313
Minnesota Vikings Cards
Football Cards
Rookie Football Cards
Leaving out any of the key phrases could make your card less likely to appear in a buyer's search results.
However, it's also important to avoid including attributes that don't match your card. Titles incorrectly stating "PSA 10" for a raw card, "Rare" or "eBay 1/1" for common cards, or the wrong years/sets can lead to your card being overlooked by potential buyers. This could signal to eBay's algorithm that your items are undesirable, potentially lowering their search rank.
In conclusion, an effective title format for sports cards on eBay should be:
Set + Player + Parallel + Feature (Rookie/SP) + Number + Team + Sport + Other
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What you learned today:
What is the 1998-99 Dunk’n Go-Nuts Insert Set
How to write an optimized eBay title
I'm excited to see how these insights shape your selling experience and boost your success. Stay tuned for more insights in our next edition!
Andrew
PS: Don’t forget about the discounted store reviews! I will give much more feedback than has been discussed in this email. Get on the right track!